Privacy policy

Tennis Prime Academy (“Tennis Prime,” “we,” “our,” or “us”) respects your privacy and is committed to protecting the personal information of our players, parents, guardians, and website visitors.

This Privacy Policy explains how we collect, use, disclose, and protect information when you visit https://tennis-prime.com, register for programs, book lessons, camps, clinics, or events, make purchases, communicate with us, or otherwise interact with our services.

1. INFORMATION WE COLLECT

We may collect the following categories of personal information:

Personal Information

Including:

  • Full name
  • Parent/guardian name
  • Child’s name
  • Child’s age
  • Tennis level/skill level
  • Email address
  • Phone number
  • Billing address

Payment details (processed securely through third-party providers)

Account login information (if applicable)

Program Registration Information

When registering for camps, clinics, lessons, or programs, we may collect:

Child/player information

  • Parent contact details
  • Program preferences
  • Scheduling information
  • Attendance information
  • Notes relevant to participation

Emergency / Safety Information

If voluntarily submitted, we may collect:

  • Emergency contact information
  • Allergy disclosures
  • Relevant health or participation notes

This information is collected solely to support participant safety and program operations.

Payment Information

Payments may be processed through secure third-party platforms, including:

  • Shopify
  • PlayByPoint
  • payment processors connected to these services

Tennis Prime does not directly store full credit card details.

Website Usage Information

When you visit our website, we may automatically collect:

  • IP address
  • Browser type
  • Device information
  • Pages visited
  • Referral source
  • Time spent on pages
  • Cookie identifiers
  • Website interaction data

Communication Information

If you contact us, subscribe, or communicate with us, we may collect:

  • SMS/text communication records
  • Email communication
  • Contact form submissions
  • Customer support inquiries

Media Content

During camps, clinics, lessons, tournaments, and events, we may collect:

  • photographs
  • videos
  • promotional content featuring participants

This may be used for:

  • website content
  • social media
  • advertisements
  • marketing campaigns
  • promotional materials

If you prefer not to have your child or yourself included in media content, please contact us.

2. HOW WE USE INFORMATION

We may use information to:

  • process bookings and registrations
  • provide lessons, camps, clinics, and events
  • communicate schedule changes or important updates
  • send reminders via email or SMS
  • process payments
  • improve customer service
  • personalize program recommendations
  • maintain safety and operational records
  • improve website performance
  • prevent fraud
  • enforce our terms
  • comply with legal obligations
  • market our programs and services

3. THIRD-PARTY SERVICES

We may share information with trusted service providers that help us operate our business, including:

Booking / Scheduling

PlayByPoint

E-commerce / Payments

  • Shopify
  • payment processors

Analytics / Advertising

  • Google Analytics
  • Google Ads
  • Meta (Facebook / Instagram)
  • TikTok

Communication Tools

  • email communication platforms
  • SMS messaging services

Facility Partners

Where required operationally, information may be shared with facility partners associated with Tennis Prime programs.

These providers maintain their own privacy practices.

 

4. COOKIES & TRACKING TECHNOLOGIES

Our website may use:

  • cookies
  • analytics tags
  • advertising pixels
  • tracking technologies

These help us:

  • improve user experience
  • remember preferences
  • analyze traffic
  • understand conversions
  • improve marketing effectiveness

Advertising technologies may include:

  • Google
  • Facebook
  • Instagram
  • TikTok

You can disable cookies through your browser settings.

5. SMS COMMUNICATIONS

By providing your phone number, you consent to receiving communications related to:

  • scheduling updates
  • booking confirmations
  • weather-related cancellations
  • important program announcements
  • customer service communication
  • occasional promotional offers

Message frequency may vary.

Standard carrier messaging/data rates may apply.

You may opt out of promotional SMS communications by replying STOP where applicable or contacting us directly.

6. SOCIAL MEDIA INTERACTIONS

Tennis Prime may interact with users through social media platforms including Instagram, Facebook, TikTok, YouTube, and similar channels.

If you contact us, submit inquiries, participate in promotions, comment on posts, or provide information through social media, we may collect and use that information to respond to inquiries, provide services, or communicate with you.

Content voluntarily shared publicly through social platforms (such as comments, tags, mentions, or testimonials) may be reposted or used for promotional purposes unless requested otherwise.

If the content includes minors, Tennis Prime may request additional consent where appropriate.

7. CHILDREN’S PRIVACY

Tennis Prime provides services for youth athletes; however, registrations are intended to be completed by parents or legal guardians.

We do not knowingly collect personal information directly from children under 13 without parental involvement.

Information regarding minors is collected only as necessary to provide tennis programs safely and effectively.

Parents or guardians may request access, correction, or deletion of their child’s information by contacting us.

8. DATA RETENTION

We retain personal information only as long as reasonably necessary for:

  • active customer relationships
  • program administration
  • legal compliance
  • tax/accounting obligations
  • dispute resolution
  • operational business records

9. DATA SECURITY

We use commercially reasonable safeguards to protect personal information.

However, no online transmission or storage system can be guaranteed 100% secure.

10. YOUR PRIVACY RIGHTS

Depending on your location, you may have rights to:

  • request access
  • request correction
  • request deletion
  • opt out of marketing communications
  • Request information about data usage

Requests can be sent to:

info@tennis-prime.com

11. CALIFORNIA PRIVACY RIGHTS

California residents may have additional rights under applicable privacy laws, including rights to:

  • know what personal information is collected
  • request deletion
  • request correction
  • Limit certain sharing practices

Tennis Prime does not sell personal information in the traditional sense.

Some digital advertising practices may be considered “sharing” under applicable law.

12. INTERNATIONAL USERS

If you access our services from outside the United States, your information may be processed and stored in the United States.

12. POLICY CHANGES

We may update this Privacy Policy periodically.

Updates will be posted on this page with a revised effective date.

13. CONTACT

Tennis Prime Academy
532 North Ave
Fort Lee, NJ 07024
United States

Email: info@tennis-prime.com
Phone: (551) 239-0258